Analysis

Hover any number to see how it was calculated. Click a bar or cell to read the answers behind it.

Mention rate change by topic and prompt

Change in mention rate (like-for-like) from baseline to current, in percentage points. Red = fewer answers name the brand.

Citation rate

Share of answers citing ACME Desk's own domain. Counts answers, not distinct URLs.

How often each brand appears in answers

Share of answers that name each brand, and where it is listed when named (1 = first; lower is better).

Is each change real or noise?

Our samples are small, so a change we see might just be luck. This section checks how much to trust each change.

  • Plausible range (95% interval): the range the true change most likely sits in, given how few answers we have. A wide bar means a small sample.
  • If the range crosses 0, we cannot rule out that nothing changed. The bar is faded and the verdict says "could be 0".
  • p-value: the chance of seeing a gap this big if nothing had really changed. Below 0.05 is the usual bar for "statistically significant". It is calculated per engine.